Work
Paid Social
I developed creative strategies and wrote ad creatives tailored to the audience, channel, and brand to increase conversion rate and other goal KPIs. I created ads in multiple formats for multiple channels, including Facebook, Instagram, TikTok, and more.
Websites & Branding
Working alongside UX strategists and designers, I created website content tailored to UX and SEO. I collaborated with clients to gain a deep understanding of their voice and services, helping them craft their brand voice, tone, and messaging.
Long-Form
I adapted to any brand voice—witty, scientific, confident, technological. I both transformed complex, technological terms into easily digestible, interesting content and wrote career advice blogs, embodying the personable, engaging, “older sister” brand voice.
Headlines
I wrote flash sale headlines, what were most likely the very first thing a customer saw when they clicked onto the homepage. I wrote copy that blended each brand’s own voice, a call-to-action, and Rue La La’s own personality, in 5 words or less.
Promotional Emails
I wrote subject lines (+ push notifications! that stood out and enticed the user to open. I also wrote promotional “flash” emails, collaborating with designers to seamlessly merge my copy with their design.